September 2010
1 post
Shanzhai, customizing knockoffs
Shanzhai, a chinese terms for high quality knock offs, or the general idea of taking what’s cool from big rich brands and making it available for the masses. What’s interesting about these copy cat designs is how fast they can iterate the designs and how they localize it to their base consumers.
One example are the dual sim card iPhone knock offs and the sub $100 iPad knock offs...