04 12 / 2009
There’s meaningful, there’s epic and then there’s revolutionary.
… when it comes to non-traditional advertising.
We pitch to potential clients and often it’s we want a website and can you make us and place us some banner site on your site. Yeah, that will help. It’s well… meaningful.
Then there’s the one a bit more savvy, they’re open to do rich interactive video on micro sites, and release the special content in stages. The bigger brands working with the top tier ad agencies here are doing that here now. Such as the recent Pond’s interactive web campaign. Awesome in a Epic way.
But even with that, it costs a lot of money to drive and aggregate eyeballs to it. And it takes time to pick up traction to get the traffic. What we’re trying to do is revolutionary… we drive nearly 2 million people to see, interact with the Brand and their products. We influence the large mass that the brand is cool. That brand is help making the web and cool sites on it free. They just ask that users/viewers/consumers just be reciprocal in nature.
To our existing users, and clients, adding small updates to existing offerings, that’s necessary incremental changes of solutions. Getting new users/clients to existing offering, that helps the company evolve. Giving existing clients access to TV stuff, that’s evolutionary as well. But giving all the TV, Mobile, Social Web tie ups in campaigns to Brands that never done it before… That’s huge. And if we influence the masses using social networking coupled with decades proven Bernays techniques, than that is revolutionary.
